ABAC SME Symposium Agenda


Topics and agenda under development and subject to change

Halekulani Hotel - Ballroom (all events will be held in the Halekulani Ballroom unless otherwise noted)
8:00 a.m. - 5:30 p.m.

8:00 - 8:30 a.m.
Registration - Ballroom Foyer


8:30 - 8:40 a.m.
Welcome Remarks
Deb Henretta , Chair, APEC Business Advisory Council (confirmed)
8:40 - 9:15 a.m.
Opening Remarks - “Creating New Opportunities for SMEs”
  • Dr. Yang Yunsong, Chairman, XY Group Internatioinal and APEC Business Advisory Council Member
  • Michael Camunez, Assistant Secretary of Commerce for Market Access and Compliance, U.S. Department of Commerce
9:15 - 10:30 a.m.
Session 1 - New Roles for SMEs in Global Markets
  • Lance Trebesch, CEO, TicketRiver.com
  • Tracey Fellows, Vice President, Microsoft Asia Pacific
  • Dr. Robert Lai, Director General, Small and Medium Enterprise Administration,  Ministry of Economic Affairs, Chinese Taipei
  • Moderated by:  Vance Hum, President and CEO, I.M. Systems Group

Innovative technologies and services such as cloud-based technologies are redefining the roles that SMEs can play in global markets.  Panelists will discuss and share examples of how services and software delivered online make it easier for small companies to get off the ground and reach customers around the world.

10:30 - 11:00 a.m.
Networking Break - Ballroom Foyer
11:00 - 12:15 p.m.
Session 2 – Free Trade Agreements - Opening Doors for SMEs
  • Russell Flemming, Vice President, Marketing, FedEx Express
  • Shawn Marie Jarosz, President, TradeMoves LLC
  • Carlos Romero, Assistant United States Trade Representative for Intergovernmental Affairs and Public Engagement, USTR
  • Moderated by:  Ambassador Susan Schwab, Former United States Trade Representative

Free trade agreements are paving the way to new markets for goods and services, but SMEs are not always able to reap the full potential of these agreements.  This discussion will focus on strategies small businesses can employ to ensure they leverage the opportunities made available by FTAs.

12:15 - 1:45 p.m.
Luncheon Keynote Speech
Speaker: John Bryson, United States Secretary of Commerce
2:00 - 3:15 p.m.
Session 3 - Creating Transparent and Open Business Environments for SMEs
  • Fauziah Talib, Managing Director, IQ-Quest Company, Brunei ABAC Member
  • Wendy Hallgren, Vice President, Corporate Compliance, Fluor Corporation
  • Nancy Travis, Vice President, Global Strategy, Advanced Medical Technology Association
  • Nancy Adams, Deputy Vice President, International , Pharmaceutical Research and Manufacturers Association
  • Moderated by:  Michael Camuñez, Assistant Secretary of Commerce for Market Access and Compliance, U.S. Department of Commerce

Corruption is a significant market access barrier for SMEs looking to do business in overseas markets.  It disproportionately impacts SME's ability to prosper and grow and undermines innovation, job growth, economic stability and trade among APEC economies.  This panel will explore actions APEC governments and the private sector can take to combat this barrier to SME growth.

3:15 - 3:45 p.m.
Afternoon Keynote - Financial Support of SME Export Activities
Speaker:  Fred Hochberg, Chairman and President of the Export-Import Bank of the United States (invited)
4:00 - 4:15 p.m.
Coffee Break - Ballroom Foyer
4:15 - 5:30 p.m.
Session 4 - Intellectual Property Rights and Trading Across Borders
  • Danielle Conway, Michael J. Marks Distinguished Professor of Business Law & Director, University of Hawai`i Procurement Institute & Of Counsel, Alston Hunt Floyd & Ing
  • Patrick Ryan, Policy Counsel, Open Internet, Google Inc.
  • Dr. Daniel Salcedo, Founder & CEO, OpenEntry.com
  • Moderated by:  Anita Ramasastry, Senior Advisor to the Assistant Secretary of Commerce for Market Access and Compliance, U.S. Department of Commerce